“A collection of valuable tips to better manage your online presence”.

Thanks to this book you will learn to:

✔ Find your ‘social motivation’

✔ Make your brand known online

✔ Understand the sales funnel

✔ To use social to increase sales

✔ To understand if your service is suitable for online marketing

✔ Learn about social CRM

✔ The basics of personal branding

✔ To have a clear and measurable focus

✔ How to choose the perfect social

✔ To know your audience better

✔ The indispensable apps for managing your social networks

✔ How to carry out a SWOT analysis in an intelligent way

✔ How to analyse the online presence of a brand

✔ How to boost your social media presence

✔ The skills needed to work with social media

… and much more!

TABLE OF CONTENTS

Find your social-motivation and leave nothing to chance

Brand Awareness: make your brand known

The sales funnel

Social networks to increase the sales of your product or service

The tip: not all products are suitable for online sales

Social Customer Care: helping the customer before and after the sale

Are you a professional? Set up a ‘Personal Branding’ strategy

No one forbids you to open a social profile just for fun

The golden rules of your social presence

How to choose the perfect social network (and generate loyal users)

The deadly sins of marketing

Do you really know your audience? An exercise to focus you

Do you still need a website?

Essential apps for managing social channels

How to carry out a professional SWOT analysis

How to analyse a competitor’s online presence

How to boost your social media presence

Why you should start storytelling on social media

5 techniques for generating creative ideas

Creative processes for successful brand naming

What skills does a digital creative need to get a job today?

A small dictionary of web marketing

John Castello