Most strategy is, let's face it, bullsh*t. A bunch of fancy words which mean nothing at all. At best harmless and easy to ignore. At worst confusing and destructive. What if strategy could instead be clear, simple, bold, and even actually  useful? That's what  No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away. It'll make you see your business in a totally new light, and effortlessly unlock insights you didn't know you had in you. Even better, it makes strategy fun. Ideal for the young entrepreneur and accessible to anyone, if you're wanting to demystify strategy and apply it instantly,  No Bullsh*t Strategy is the book for you. Alex M H Smith is a strategist responsible for the direction of some of the most exciting and fastest growing new brands of the past decade. He is founder of Basic Arts, and writer of acclaimed newsletter  The Way, which teaches strategic thinking to founders.
Published by: Troubador Publishing Ltd